Consulting

Marketing Audit & Improvement Plan

Find out exactly what's working, what's not, and what to fix first — with a clear, prioritized action plan you can actually execute.

What's Included

A marketing audit covers your full digital presence:

Website performance and conversion audit
SEO and search visibility review
Content strategy assessment
Email marketing and nurture sequence review
Paid advertising review (if applicable)
Competitor positioning analysis
Brand consistency and messaging audit
Prioritized written improvement plan with specific recommendations
Who It's For

Is this right for you?

This is for business owners who know their marketing isn't working as well as it should — but aren't sure where the problem is. If you've been spending money on ads, content, or a website redesign without seeing results, a marketing audit gives you an independent, honest picture of what's actually going on. It's also valuable if you're building a marketing strategy from scratch and want to start with a clear baseline.

The Process

How it works

01

Intake & Access

We collect access to the platforms we'll be reviewing — analytics, ad accounts, website, email tools — and gather context about your goals.

02

Deep Audit

We review each area systematically, identify gaps and opportunities, and document findings with supporting data.

03

Improvement Plan

We deliver a written report with findings, prioritized recommendations, and specific next steps you can act on.

04

Review Call

We walk through the report together, answer questions, and help you decide what to tackle first.

FAQ

Common questions

What does the final deliverable look like?

You'll receive a written audit report with specific findings across each area reviewed, a prioritized list of recommendations, and actionable next steps — organized by effort and expected impact.

Do I need to have an existing marketing strategy for this to be useful?

No. The audit is useful whether you have a structured strategy or have been doing things ad hoc. In fact, businesses without a clear strategy often get the most value because the audit helps establish one.

Will you help implement the recommendations?

The audit itself is a consulting deliverable. If you want help implementing the recommendations, we can scope that as a separate engagement — many clients do both.

How long does the audit take?

Most audits are completed within 5–7 business days of receiving the required access and information. The scope review call is typically scheduled the following week.

What if I only use a few marketing channels?

We audit what exists, not what doesn't. The scope is tailored to your actual marketing activity, so a business with just a website and Google ads gets an audit focused on exactly that.

Ready to get started?

Schedule a free consultation and let's talk about what your business actually needs.